Baby Boomers into Business

Posted by Diane on Nov 28, 2011



Diane Marie Pinkard is a Baby Boomer and Diane has a chapter in Lisa Orrell’s new book:  BOOMERS into BUSINESS.

Diane sees this book to be a great gift and resource for all Boomers who are seeking personal value and satisfaction, fulfillment, and increased income. Here is Diane’s Book Review for Amazon.com:

“I know Lisa, I’ve worked with Lisa, and I’m a Boomer, myself. Also, I am fortunate enough to have a chapter in BOOMERS into BUSINESS, based on teachings from my book, JUST TREAT ME LIKE I MATTER: THE HEART OF SALES. From my rich life filled with abundant wisdom and experience, and my ability to teach and mentor, I know it is my life calling to help others. But the exasperating challenge has been: ‘How does the world find about me?’ Now Lisa has given me the solution! She has given me a beautiful, user -friendly roadmap to fulfill my heartfelt dreams and leave my valuable mark in this world. And with her well stocked and organized ‘tool box,’ I have no more excuses for not finding my success.”

Please enjoy a short synopsis of what Lisa has to teach us in her book: BOOMERS into BUSINESS!


 Almost 50% of Boomers Don’t Have Enough Retirement Savings:

 So What Can They Do?

 By Lisa Orrell, The Promote U Guru

 Did you know that Baby Boomers are currently retiring at the rate of 1 every 8 seconds (Judy Chartrand, Ph.D. and Bonnie Hagemann, Next Generation Leaders: Competency Deficits and The Bridge to Success).

 That’s a huge amount of Boomers, willingly or unwillingly, leaving their income-generating jobs daily.  But due to the economic shifts in our country the past couple of years, many Boomers cannot afford to retire securely or as comfortably when, how, and as, they’d hoped.

 Here are some startling stats to support this: According to The EBRI Retirement Readiness RatingTM in 2010 

  • 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings.
  • 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire

47.2%???  That’s almost half of the Boomers!  It means we have millions of people (46 to 62) who cannot afford to stop working at 65 and who are currently seeking ways to make more income now and on an on-going basis well past 65.

But there are also Boomers who simply don’t want to fully retire, even if they can, and are looking for something different to do.

Regardless of which scenario you may relate to, what can you do to generate income, full-time or part-time, or on the side of a current job, that is flexible, interesting, fun, possible to start on a tight budget, and, health permitting, do way into your golden years?

Become a Topic Expert! Most everyone knows something, from their career background, life experiences or from a hobby that other people will pay to learn about.

Whether you’ve been an HR professional your whole career, or a construction worker, homemaker, dentist, Life Coach, housepainter, or a hobbyist of growing amazing roses, you can monetize what you know to create a good income as a Topic Expert.

Where is the money in it?  You can: consult others; conduct training seminars; do public speaking engagements; create simple “how to” products; and much more.

And some Topic Experts never do any of those things! They do things like develop blogs or newsletters to share their expertise and sell ad space on them.

Whether you’re already self-employed, unemployed, an employee, or a hobbyist, you can share and sell your knowledge in a variety of ways to improve your financial future. So branding yourself as a Topic Expert is certainly one viable option to consider!


ABOUT THE AUTHOR: Lisa Orrell, The Promote U Guru, is an in-demand Branding & Marketing Expert and Certified Success Coach with over 20-years of experience. She is the author of the new book, “Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement”, and she has also written 2 other top-selling business books available on Amazon. Recently she was voted one of the “Top 30 Most Influential Brand Gurus in the World”, and she is also the recipient of over 75 awards for marketing excellence. Lisa’s clients include: Small business owners, coaches, consultants, entertainers, academics, speakers and authors. Plus, she herself is a professional speaker. Based on her expertise, she has been interviewed by countless media, including: ABC, MSNBC, NPR, Wall Street Journal, NY Times, Cosmo, China’s HerWorld Magazine, BNET.com, American Express’s OPENForum.com, and WomenEntrepreneur.com. For more info about Lisa, visit: PromoteUGuru.com


Diane shares:  When you purchase your copy of Lisa’s book, please enjoy Chapter 20:  “10 Essentials for Making You a Sales Success with Happiness and Heart.”

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I wanted to send you one tiny word to be able to say thanks over again over the unique principles you’ve provided here. It’s certainly surprisingly generous of you to allow extensively all that a few individuals would’ve made available for an e book to earn some cash on their own, notably seeing that you might well have tried it in case you wanted. Those secrets as well served like a fantastic way to fully grasp most people have the same dream just as my very own to know the truth good deal more when considering this matter. I’m certain there are thousands of more enjoyable periods in the future for many who discover your site.

December 31st, 2012 | 6:49 pm

Derest Olga, What lovely comments you are sending my way. Yes, I do know that I have a lot of good information and I have a gift for how I present it. And I have thought about doing an ebook. Your kind words are only giving e more confidence to do so. So thank you! And if I can answer a question or two for you, please be in touch again. I will be delighted to be of direct help to you, if I can. Happy New Year! Diane

January 1st, 2013 | 10:00 am
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